Vision and Roadmap

The first step is to understand the current situation. Which product or service are you suitable for exporting? When looking for an answer to this question:

• The company's product or service structure

• Resources, team and operational capacity

• Experience and data obtained to date

• The potential for creating added value is analyzed in detail.

Not every market is suitable for everyone in exports. At this point, what needs to be done is:

• Sectoral data and trend analysis for target market selection

• Utilizing the Ministry of Trade and international databases

• Qualified importing country analyses

• Learning critical topics such as competition status, demand potential, and legal regulations

The way to make a difference in the global market is to build a brand that draws strength from its core:

• Brand values, unique message and narrative language

• Localizable corporate identity compatible with the target market

• A vision map integrated into the export strategy

• A clear answer to the question "Why do we export?"

• Product positioning and pricing policy

• Presentation and marketing language appropriate to the target country culture

• Competitor analysis: Price, quality, service differentiation

• Country-based entry strategies (e.g. direct sales, distributors, online platforms)

• Market entry timing and promotion calendar planning